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Insights for indie authors
Practical advice on book marketing, Amazon reviews, and building a sustainable self-publishing career.
How to Get More Amazon Reviews for Your Self-Published Book
Getting reviews as an indie author is one of the biggest challenges in self-publishing. We break down the most effective strategies for building social proof, from launch week tactics to long-term review generation systems that actually work.
Understanding Amazon's Review Policy: What Authors Need to Know in 2026
Amazon's Community Guidelines around reviews are frequently misunderstood. This guide covers what's actually allowed, what's prohibited, and how to stay compliant while still actively building your review count. We address the most common myths that keep authors from taking action.
Why Social Proof Matters for Self-Published Authors
Readers make purchasing decisions in seconds. A book with 3 reviews competes differently than one with 50. We explore the psychology behind social proof, how Amazon's algorithm weights reviews, and the concrete impact that review count has on discoverability and conversion.
FolioReach vs ARC Lists: What's Different
ARC lists have been the default for years, but they come with serious drawbacks: low completion rates, inconsistent quality, and months of waiting. Here's an honest comparison of the traditional ARC approach versus the FolioReach model, including when each makes sense.
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